Inovi Fertility & Genetics Institute was conceived of and designed by Stephan and Nadia Krotz based on their work experiences in multiple medical settings, the service industry, and from multicultural life and travel experiences. After working in multiple academic and private settings in the field of Reproductive Medicine, Stephan Krotz, M.D. one day approached his wife to determine how fertility care be provided more thoughtful and patient centered experience. Given Nadia’s extensive experience in retail & customer relations, they decided to create a fertility clinic based on providing superior patient engagement. Nadia Krotz, who has a degree in both entrepreneurship and in Interior Design, decided her goal was to create a clinic with a soothing design to make patients feel at ease and welcome.